I travelled yesterday to the west coast for a family event this weekend. Yes - I flew - and despite Mister Mix’s previous column, all went smoothly and Mrs. Wypoxic and I survived.

That is until we figuratively met our match at the rental car counter and caught a glimpse into the pit-of-despair that we call late-stage capitalism customer service.

I had rented a car online with Thrifty, which is owned by Hertz. I am both a Hertz Gold member and a Thrifty Blue Cip member.

We landed in a big city airport and the debacle began. First, we (me, spouse and sister-in-law) had to overcome the journey to the rental car center itself. Three escalators, two terminals, Air Train and enough steps to trick my Apple Health app average into thinking I didn’t need to walk again for the next year.

In the process of the online rental, Thrifty promised me that I could skip the line at the counter upon arrival, choose my vehicle online and go straight to the garage to pick up my car. I must have received 10 emails and 5 texts reminding me of this special benefit just for Blue Chip members.

Yet, every time I tried to do just that - choose my vehicle - I received an error message that simply said “Bad Error”. WTF does that even mean? Are there “good” errors?

The end result after our marathon trek to the rental car center (I didn’t even bring my trekking poles - who knew they’d be needed) was the realization that we had to wait in the line at the rental car counter. It was a pretty standard counter with 6 or 7 computer stations. At the prime time we arrived - around 6:30PM - there were exactly 2 agents behind the counter, and already 20ish people in line.

Waiting. Waiting. Waiting. After about 15-20 minutes with literally zero movement (and the people being helped by the counter agents when we arrived in line still being helped by the counter agents while we stood in line), I was already fraying at the edges. Mrs. Wypoxic (who excel at being happy in the moment) counseled patience, knowing me all too well. Fat chance.

So I devised a plan. They would keep our place in line while I went to the Hertz Gold booth in the garage and see if I could expedite things that way. It took me 5 minutes to jog to the Hertz booth where the was literally no one waiting in line. 10 minutes of haggling later, I had accomplished… nothing. Defeated, I jogged back to the Thrifty line.

Eventually, another counter agent came out to help. Three now out of 7 stations. A .430 batting average - Hall of Fame numbers if we were playing baseball. Not so much for renting a car.

On the plus side, we did get to know the people in line around us - a Gov’t Policy professor at Cornell and her three kids, and a couple of businesspeople experiencing the same angst as me.

Suddenly, a 4th agent appeared at the far end of the counter. He sat down at his workstation and typed - for 10 minutes - but never called the next person in line. Eventually, my sister-in-law walked down to see if he was available. He told her he wasn’t ready yet and to wait our turn in line. turns out, he was never “ready” as he eventually took a phone call, chatted for another 5 minutes or so and then got up and… left.

Eventually - 1 hour after getting in line, we made it to the counter. I had prepaid the reservation, so things moved quickly. the agent was actually very nice, and while I told her I knew it wasn’t her fault, the experience was, to say the least, not great. She told me I would be getting an email to review our experience and she wanted me to be honest about how bad things were because the frontline agents had been complaining about the sane long lines that produced irate customers and the burden fell on them. She thought maybe if customers relayed their negative experience, things might change.

Right 🙄

After having missed the Friday night dinner we were supposed to attend, we picked up our car and drove to the hotel.

And of course, as we arrived at the hotel, I received that critical must-have text from Thrifty that my car was ready to be picked up.

Welcome to late-stage capitalism customer service in the greatest country on earth.

Reply

Avatar

or to participate

Avatar

Kay W.8 months ago

My husband loved this post, Joe.

Avatar

tam1MI 8 months ago

I friemnd and I had a very similar experience with Budget Rental Cars in Tampa airport. A couple of hours waiting in line only to discover that the car we had specifically requested, booked ahead of time, and paid $100 extra for was unavailable. What we were given to compensate for the extra money we spent was one free tank of gas.

Avatar

TBone Dinosaur8 months ago

Teh stoopid, it burns 🤡

https://bsky.app/profile/sky.skymarchini.net/post/3mi5ertexj22j

There's an app for that!

Avatar

Gary Gartner8 months ago

@enshittification

Avatar

John S.8 months ago(edited)

Before anyone accuses this of being a “Thrifty” phenomenon, it is widespread. I rented with Avis for over a decade on business travel, and it was always a crapshoot of similar proportions.

Aside from the usual vanishing car that should have been waiting because the technology is fucked and there aren’t enough humans to do anything about it, my favorite experience was with getting a replacement vehicle.

I’m on a business trip in Honolulu, and I go to the counter because the rapid pickup system is broken again. I am then informed that my sedan doesn’t exist and the only vehicle they have is a Ford Excursion XLT. Like it was literally the only vehicle in their garage.

That thing was the absolute worst to have in downtown Honolulu. I couldn’t park it anywhere, not even garages. And over the course of a week, Avis insisted they couldn’t do anything to swap out the vehicle. Good times.

Avatar

green goblin8 months ago

Early in my career I worked for a waste management company. I needed to drive to one of our landfills and rental car company gave away my reserved compact. To make up for it they gave me a Cadillac and not one of the cool ones but the huge old man caddy. Try living down showing up at a landfill in an old man Cadillac when you are a twenty-something newby around a bunch of landfill guys.😁

Avatar

Joe is Wypoxic8 months ago

Hahaha

Avatar

Busted Knee8 months ago

I got drunk with a friend while in the service and blew up a U-haul. Technically we claimed it was stolen and after blowing it up set it on fire off an exit on i95. Nothing came of it. We didn't get in trouble but there was a lot of "we know you're lying to us and trying to let you get away with this but you are very bad at lying" after.

Avatar

r po8 months ago

Back in the early '90s a friend of mine came to visit and he rented a... Cadillac! We took it 4-wheeling and man it had a comfortable ride.

Fucking GPS these days.

Avatar

green goblin8 months ago

It was like I was floating down I-5! I drive manual transmission sports cars and it felt so weird.

Avatar

Scott H8 months ago

Everything you said and the comments below are Example #Infinity of the Enshitification of Everything.

The youtube video I now trot every time this subject comes up:

https://www.youtube.com/watch?v=T4Upf_B9RLQ

Avatar

TBone Dinosaur8 months ago

I was just accosted by an actual Communist who mistook the hammer and sickle on my protest sign as an opening to convert me from the DSA. He was earnest and nice but I stuck to my DSA stance on heavily regulated capitalism during our friendly discussion.

The other (lovely trans) person who complimented my homemade sign (from the first No Kings demonstration) understood why the hammer and sickle replace the "O" of "G.O.P."

Despite the milquetoast suggestions that were sent out by the local "community" group to keep things family friendly, there are lots of expletives and large, crowned penises in attendance.

Avatar

mister mixAuthor8 months ago

I have a former co-worker who is a travel optimizer. He's not afraid of off brand car rentals. So, on his advice, the last time I had to rent a car at DIA I tried the low price option there, Sixt I think it's called. DIA is a "take a van no matter what" airport, but I have to say my experience was no worse than any other car rental I've ever had.

There's nothing worse than paying (via cash or loyalty) for some kind of elite status, and then getting shit treatment, and the car rental companies seem to be some of the worst at promising one thing and giving you another.

Avatar

Scott H8 months ago

We've actually rented from that Sixt at DIA before we moved here. But that was a decade ago and a lot of enshitification has happened since so who knows these days.

Everybody is probably aware that Hertz is easily the worst of the worst at all levels in the car rental business.

Just google:

Hertz lawsuit

and dive into the myriad lawsuits, class action suits, suits declined to be heard by the Soopremes (a blow to Hertz actually) that surround that company.

Avatar

John S.8 months ago

Ah yes, good old Sixt. They’re a German company, really popular in Europe. They’ve been expanding here for the past decade. Totally hit or miss. The service isn’t bad at all, but their vehicle selection and prices are totally random.

Avatar

Joe is Wypoxic8 months ago

I kind of like Sixt. But only used them a couple of times…

Avatar

Pacem Appellant8 months ago

At my previous company (they laid me off two months ago), we had national rental-car agency (not the ones Joe mentions) as a customer, and I was their support engineer. Their technical team was some of the least knowledgeable computer engineers I've ever had to pleasure(?) to work with. In addition to not being the brightest candles in the menorah, they were obviously underpaid, overworked, and off-shored. I learned of a major outage with the cloud computer systems that pre-dated my work with them; an outage that directly corresponded to when I'd used them for a rental on a family vacation and had the worse experience renting a car—I waited almost as long for a car as was the flight from SFO to Kona, HI. My point is, it's never the front-line service workers' fault. The computer failure and garbage logistics are from corporate, and are on-purpose, to the extend that executive neglect is conscious exploitative decision-making that line their pockets and hurt everyone else.

Avatar

C P8 months ago

This feels like the entire service industry. Personnel doing actual work has been stripped to the bare bones, leaving a system of shitty service for the customers and preposterous overwork for the employees.

CEO bonuses are still through the roof, though, so not everyone's life sucks.

Avatar

r po8 months ago

We've been renting from National for decades because the SO's employer used it and so bennys and inertia. Worked great, even in Mexico. We went through a CAT 3 hurricane in La Paz, many business buildings completely destroyed, including the National office down in Cabo. Before being flown out gratis by the Mexican Government, we dropped off the rental at the destroyed National lot, no power, friendly employees digging out. Credit card bill after was perfect.

All beautiful things must end. This past January we flew into Atlanta and arrived at midnight. There was a line inside the garage (never ever have waited in a line for National) and they didn't have our minivan. In fact, they gave away our minivan to randos in front of us because their inventory was a mess. Total chaos. Took an hour to get on the road. Still won't touch Hertz though.

Avatar

Joe is Wypoxic8 months ago

Our best experience was in Australia. Can’t remember who we rented from, but we stayed in the Daintree Rainforest. Got stuck in a deluge. Rained so hard the river next to our lodging totally flooded and we couldn’t leave. The lodge finally got a helicopter to fly us out and said they would handle the rental car. We called the rental agency and their basic response was, “don’t worry mate. We gotcha.” So we just left the car at the lodge and never heard from the rental agency again 😜

Avatar

Sepideh M8 months ago

Oh, we had a wild rental car experience in Canada. We were picking up a rental, and we had to walk the length of the whole airport to get there. The line was infinity long. They had very few rental cars on site, and there was a bigger lot elsewhere. The workers had to go to the bigger lot and bring in cars a few at a time. We were in line over an hour, and my husband's parents who were around 80 could not stand that long so we just stood there and waited.

We got done with the counter, and then it was like "Oh, you have to wait 30 minutes to an hour until they can get your car here."

Avatar

Joe is Wypoxic8 months ago

😳